Timber outdoor living specialist, Zest’s 2023 products won awards at Glee and SOLEX. 2023 will also see the company using its new branding in trade and consumer-facing campaigns to reach outdoor living enthusiasts.
Zest returned from Glee with two awards having launched its 2023 range. Winning the top prize in the Glee New Product Awards Garden Leisure and Entertaining category for its stunning Garden Bar and Two Stool Set, Zest also won the Greatest Floral Team award on Floral Thursday raising money for Greenfingers charity. The Garden Pizza Oven Table and the Keep Safe Parcel Store were finalists in their respective categories.
The winning streak continued at SOLEX, with Zest returning from the event with the Best Furniture Product award for its Garden Bar and Two Stool Set as well as second prize in Best Stand in show. The Garden Bar and Two Stool set, tuned in to consumer trends for home and garden-based entertaining and outdoor relaxation, while enjoying the benefits of being close to nature. The clever fold out garden bar is the perfect party piece and ideal for large or small outdoor spaces. Innovative and versatile, its main storage doors open to make a base for a fold down counter, while the hinged doors on the side panel reveal fully fitted drinks cabinet shelving. The main storage space contains two stackable stools for guests and is available individually - meaning consumers can add further seating options if required.
Commenting on the success of Glee and SOLEX, Head of Commercial Development, Simon Davison commented:
“We were thrilled to do so well at both trade events. Returning with so many awards is fantastic! We really enjoyed meeting customers on our stand. Customer satisfaction and innovation are both key to Zest and we are investing in design ideas and sustainable products.”
Now branded Zest and with a new trade and consumer website www.zestoutdoorliving.co.uk, the company is targeting outdoor living enthusiasts and positioning itself as the natural choice for sustainable timber garden products. Zest has invested significantly in understanding what today’s consumers want from their outdoor space, and the new brand and website reflect the new importance of wellbeing and a sustainable life outdoors.
Commenting on the win, Neil Sholes, Head of Product Design and Innovation said:
“We’re delighted to have been recognised by experts at the two key trade shows for the outdoor leisure industry. There was lots of interest in the Garden Bar Set at both shows as it folds out to become a centre for entertaining. The Garden Bar Set is just one of the many highlights in our new range of sustainable timber garden products and we are looking forward to bringing them to the market in 2023!”
New for 2023 and a finalist in the Garden Leisure & Entertaining category in the Glee New product awards, the Pizza Oven Table has been designed with 360 degree access for fueling the oven, cooking and serving. The central table top holds the Pizza Oven with fold up sides for preparation and serving and has two useful shelves for drinks and refreshments.
The Keep Safe parcel store, also a finalist in the Garden Decoration category in the Glee New Product awards, has been designed with security in mind, with a mechanism which ensures that parcels are inaccessible until retrieved from the side door. Also available from Zest, is the Parcel Store with Planter, the easy lift lid ensures parcels can be safely stored during the day ready for easy retrieval.
Zests new range for 2023 also includes the Freya dining and seating range. The range presents a new design aesthetic and incorporates alternate-width wooden slats cleverly spaced to make a very comfortable ergonomic seating shape. The Freya Range offers the customer value for money through good design and premium appearance.
Steve Morgan, Managing Director at Zest, has a family heritage in the timber industry stretching back five generations.
Zest sells to garden centres, major retailing groups and online retailers and has a dedicated national sales team. Zest customers benefit from an unrivalled range of retail support services including a library of lifestyle images and videos.
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