Now branded as Zest, with consumer-facing new positioning: Zest Outdoor Living – The Natural Choice, the company is showcasing a collection of innovative on-trend new products as well as top sellers from the existing range, plus a new website and significant investments in in-house product innovation, sustainability, environment and fundraising charity initiatives.
Following extensive consumer research, new products include an on-trend Garden Bar and two stool set, the Freya Dining Set and seating range and a Garden Pizza Oven Table.
Zest’s new Garden Bar and Stool Set is a perfect party piece which is also space-saving and innovatively versatile. Its main storage door opens to make a base for a fold down bar, while the hinged doors on the side panel reveal fully fitted drinks cabinet shelving. Two stools for guests are conveniently packed away in the storage space, which also has room for extra drinks.
The contemporary-style Freya seating and dining range incorporates alternate width wooden slats spaced to make a comfortable ergonomic seating shape with generous arm rests and enough space for a glass. The high back improves support and gives real presence. Part of Zest’s Easy Build range, the Freya dining set is designed with fewer components for simple assembly, and comes with a choice of furniture combinations, to suit any size of garden or outdoor space.
Zest’s new Garden Pizza Oven Table has been designed with 360 degree access for fuelling the oven, cooking and serving. The central table top holds the pizza oven with fold up sides for preparation and serving. It has two shelves for drinks and refreshments.
All products are made from FSC®-C114990, sustainable slow grown softwood from responsibly managed forests, and are pressure treated with a ten-year guarantee against rot.
Zest is also featuring its six-figure investment in promoting the Zest name to consumers. The brand is appearing in popular consumer titles, in print and online; including Good Housekeeping, Gardens Illustrated, Homestyle, Country Living, Your Home, Grow Your Own and House Beautiful.
This follows significant commitment to its in-house product design team and facilities during the last year, as well as ongoing commitment to sustainability, with ethical sourcing and environmental responsibility shaping an environmental policy covering not only products and packaging, but also operational and transportation processes.
The product range is all handcrafted from slow-grown softwood, and the company, together with its main supply partners in Eastern Europe, is dedicated to re-planting and nurturing woodland habitat in Europe and the UK. Zest is equally committed to recycling of and reusability of all packaging, with minimisation of single-use plastic, the top priority. While the company reconfigures its ‘treesaver’ pallets, timber offcuts are utilised to power the five biomass boilers which heat all Zest offices and warehouses. Every suitable roof has solar panels installed and rainwater is reused, wherever possible.
Using DFMA (design for manufacturing and assembly) principles, Zest ensures that all transportation, for importing and stockist deliveries, carries the maximum number of products for the available space in the most space-efficient packing configurations. With all loads full to capacity whenever possible, the number of overall miles of road freight is substantially reduced.
Head of Commercial Development, Simon Davison commented:
"We’re thrilled to be returning to SOLEX with new products to show our garden centre stockists and online retailers. We’ve made a huge commitment to understanding what today's consumers want for their outdoor living experience and have created products with this in mind."
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