The company will be showcasing its new on-trend products for the 2023 season alongside its best-selling range of award winners on stand OP7B. Zest will also present its consumer-facing new positioning: Zest Outdoor Living – The Natural Choice, together with a new trade and consumer website to its Four Oaks audience for the first time.
New Zest products for 2023 on display at Four Oaks will include the new Freya contemporary garden dining and seating range, attractive bench seating and planters, and a stunning, award-winning garden bar and two stool set, a garden pizza oven table and innovative keep safe parcel storage.
Head of Commercial Development, Simon Davison commented,
“We’re thrilled to be back at Four Oaks with new products to show our garden centre stockists and online retailers. The show is an excellent opportunity to catch up with customers and to tell them about all the changes we’ve been making during the last year. We’re sure that the 50th anniversary Four Oaks show will be a great event!”
Equally new - and a first for the company – Zest will be outlining how it is now promoting its brand to consumers to drive end user demand. Following in-depth research into the needs and aspirations of today’s consumer when it comes to enjoying outdoor furniture, decorative garden structures and quality GYO, Zest is investing over six figures in promoting the Zest name to consumers. The brand is appearing in popular consumer titles, in print and online; including Good Housekeeping, Gardens Illustrated, Homestyle, Country Living, Your Home, Grow Your Own and House Beautiful.
The Zest range is all handcrafted from slow-grown softwood, sourced from responsibly managed Forestry Stewardship Council® (FSC®- C114990) forests, and the company, together with its main supply partners in Eastern Europe, is dedicated to re-planting and nurturing woodland habitats in Europe and the UK. Zest is equally committed to recycling of and reusability of all packaging, with minimization of single-use plastic being the top priority.
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