Zest is also ensuring that garden centre stockists and online retailers continue to benefit from marketing and promotional support focused on its product and brand values. Positioned as a leader in ecologically sustainable outdoor living and now offering the widest range of stylish, close to nature timber garden products, Zest is exhibiting on stand 20D30-E31 at Glee 2023.
Continuing to place strong emphasis on the garden as the perfect place to relax, entertain and be at one with the natural world, the latest Zest products draw on consumer living trends and build on the success of the 2023 season’s products, developing, for example, outdoor entertaining products to complement the already popular Garden Bar and Two Stool Set and the Garden Pizza Oven Table launched to consumers this spring. Environmental focus is also at the heart of the design and build of the new products as well as in the development of existing best sellers to enable greener packaging and transportation.
On Trend Lifestyle Products
In terms of lifestyle trends, Zest’s 2024 range includes the Terraza Outdoor Kitchen, which complements the hugely popular outdoor entertainment range. All designed for stylish and practical outdoor entertaining and made from sustainable slow-grown softwood sourced from PEFC certified (PEFC/16-37-1490) forests! The Terraza range is a stunning collection of products which provide a sustainable, closer to nature route to alfresco cooking that can be purchased individually or as a set enabling outdoor storage, food preparation, cooking and serving.
There are also two space-saving timber greenhouses in the new range, both sturdy, stylish and with loads of useful features for GYO enthusiasts. The Zest Compact Botanical Greenhouse is a glazed Perspex small space greenhouse, ideal for nurturing young plants, while the Tall Botanical Greenhouse is very stylish and blends perfectly with its natural surroundings and is ideal for positioning against the wall of the house or outbuilding. Another great product for GYO gardeners is the Zest Eco Hive Composter. Making your own compost is now a massive and environmentally beneficial garden trend, but compost bins can look unattractive. Beautifully shaped to resemble a traditional wooden beehive, the Eco Hive Composter has a large 405 litre capacity and dual opening lid (easy to lift off) and an open base which helps to produce internal heat and make quality compost faster.
Zest is passionate not only about meeting and exceeding consumer expectations of a contemporary lifestyle brand, but also enabling its retail customers to communicate and benefit from this positioning easily and effectively. In addition to its extensive library of images, lifestyle videos and point of sale, Zest is continuing to support stockists with national consumer marketing campaigns in leading garden and lifestyle publications as well as online, and making good use of ever-advancing digital technology, Zest’s latest augmented reality marketing is being unveiled at Glee. Retail competitions to promote the most effective product displays are happening right now on Zest’s social media platforms.
Bringing together unrivalled consumer understanding – from lifestyle to environmental responsibility - and brand investment, and in-house digital knowhow, Zest is now a one-stop- shop for outdoor living, innovation, style and sustainability, covering garden entertaining, GYO, relaxation, and mindfulness.
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