“A fantastic first day” was the verdict from timber garden furniture and decorative garden structure specialist, Zest on SOLEX 2022. It showcased its new products for the 2023 season, featured the award-winning current Zest range and unveiled its new branding, new trade and consumer website and its investment in-house new product development.
Now branded Zest and with a new trade and consumer website www.zestoutdoorliving.co.uk, the company is targeting outdoor living enthusiasts and positioning itself as the natural choice for sustainable timber garden products. The Zest collection is ideal for everything from outdoor entertaining to relaxation and the contemplation of nature, thanks to significant investment in understanding what today’s consumers want from their outdoor space.
Zest’s new Garden Bar is a perfect party piece which is also space-saving and innovatively versatile. Its main storage doors open to make a base for a fold down counter, while the hinged doors on the side panel reveal fully fitted drinks cabinet shelving. The main storage space contains two stools for guests..
The contemporary-style Freya seating and dining range incorporates alternate width wooden slats spaced to make a comfortable ergonomic seating shape with generous arm rests and enough space for a glass. The high back improves support and gives real presence. Part of Zest’s Easy Build range, the Freya dining set is designed with fewer components for simple assembly, and comes with a choice of furniture combinations, to suit any size of space.
Zest’s new Garden Pizza Oven Table has been designed with 360 degree access for fueling the oven, cooking, and serving. The central tabletop holds the pizza oven with fold up sides for preparation and serving. It has two shelves for drinks and refreshments.
The Zest Curved Bench Seat is perfect for sitting around a fire pit or low table in comfort. Combined with additional benches, you can create a versatile circular seating arrangement. Alternatively, the innovative benches are designed to stand together end-to-end creating a serpentine seating arrangement providing flexibility for an informal gathering.
Another popular Zest product at SOLEX was the stylish Jasmine Folding Chair, available in dark or light grey finishes. Elegant and inspired by the simple contours of the popular Adirondack style, it is made from rich, durable, and sustainable acacia wood, which is naturally water resistant and has natural durability.
To meet the increased demand for home delivered parcels, Zest also launched two innovative parcel stores. The Parcel Store with Planter has an integral planter feature and is both functional and an attractive home and garden feature. It can also be used as a handy outdoor welly store, or for general outdoor storage of small, essential items such as tools or dog leads or children’s garden toys. The Keep Safe Parcel Store is designed with security in mind and has a mechanism which ensures that once a parcel has been placed on the platform and the lid is closed, the parcel drops from the platform to the base of the parcel store and is then inaccessible when the lid is next lifted. Parcels are retrieved via accessing the side door.
All the Zest products launched at SOLEX are made from FSC®- C114990, sustainable slow grown softwood from responsibly managed forests, and are pressure treated with a ten-year guarantee against rot.
Zest is also featuring its major investment in promoting the Zest brand name to consumers. The brand is appearing in popular consumer titles, in print and online; including Good Housekeeping, Gardens Illustrated, Homestyle, Country Living, Your Home, Grow Your Own and House Beautiful.
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