Zest Shows New 2024 Collection And Customer Support Package At Four Oaks On 5th And 6th September
Timber garden furniture, GYO and decorative structure specialist, Zest combines on trend lifestyle with sustainability in its 2024 collection which will be showcased at Four Oaks tradeshow. It will also be giving an update on its latest package of customer support.
Positioned as a leader in ecologically sustainable outdoor living and offering one of the widest ranges of stylish, natural wood products on the market, Zest is showcasing a selection of new concepts designed to reflect consumer trends. Emphasising relaxation, entertainment and being at one with nature, the latest Zest products major on environmental focus and include development of existing products for greener packaging and transportation.
New products include the Terraza Outdoor Kitchen, complementing the popular, Garden Pizza Oven Table and award winning, Zest Garden Bar and Two Stool Set, launched this spring. There are two space-saving timber greenhouses, both sturdy, stylish and with loads of functionality for GYO enthusiasts. Another product for GYO is the Zest Eco Hive Composter, designed to resemble a traditional beehive. For consumers who want to relax, the new Zest Stirling Arbour is perfect.
The Zest collection is made from slow grown softwood sourced from PEFC certified (PEFC/16-37-1490) forests. Zest’s product design is based on DFMA (design for manufacturing and assembly) principles, meaning that packaging and transportation are optimised for sustainability.
New for this year in terms of marketing support is an indoor display package including handy ‘how to style and merchandise’ videos. And alongside its expanding library of images, video and point of sale, Zest is launching an augmented reality function which enables consumers to view selected product in their own gardens using smartphone technology. It is also supporting stockists with national consumer advertising in garden and lifestyle magazines.
Zest’s Simon Davison commented, “We’re thrilled to be returning to Four Oaks with new products for the 2024 season. We have been coming to this trade show for many years and we’re excited to tell visitors to the stand about the huge investments we’ve made in product innovation at our new design facility, the design.shed based at the Zest headquarters in Saltney, North Wales. We are confident that both the products and the marketing support available will ‘wow’ visitors to our stand at Four Oaks”
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