24 June 2022

Zest The Outdoor Living Specialists Focus On Lifestyle Vision

Zest has invested significantly in understanding what today’s consumers want from their outdoor space and from their favourite brands.

Over the last year timber garden furniture, grow your own and decorative garden structure specialist, Zest has invested significantly in understanding what today’s consumers want from their outdoor space and from their favourite brands.

The new branding, consumer vision and new product collection all reflect the importance of well-being and a sustainable life outdoors.  Zest really is the natural choice for outdoor living.

The in-house product design team has been focusing on outdoor dining and entertaining, including a new garden bar, complete with stools, the Freya range of contemporary garden seating and dining sets, with its new look incorporating alternate width wooden slats offering complete comfort as well as outdoor living style.

In addition, Zest’s new 4 Tier Planter, will make a feature in any garden and the Chelsea Square planter offers an opportunity to create a colourful focal impact in any outdoor space.

Both the innovative Keep Safe Garden Parcel store and Parcel Store with Planter, offer a solution for the increase in home-delivered parcels.

Equally strong in Zest’s consumer feedback has been the need for sustainability and community support, and whilst at Glee, the brand spoke of its commitment to sustainable manufacture and responsible sourcing of timber and that Zest is a member of Forest Stewardship Council ® (FSC®-C114990).

In addition, Zest spoke of its contribution to charities close to its heart as over the last eleven years, Zest employees and their P&A Group colleagues have raised more than £100,000 by having a chosen charity each year to fundraise for.

Charities include Macmillan Cancer Support, Hope House and Tŷ Gobaith Children’s Hospices, Cancer Research UK, Action for Children, Alzheimer’s Society, Alder Hey Children’s Hospital and Meningitis Now.

This year Zest’s chosen charity is the British Heart Foundation (BHF) and Zest’s Managing Director, Steve Morgan explained:

“340,000 people in Wales alone are living with the daily burden of heart and circulatory diseases and at Zest, we like to raise money for great causes which really mean something to the team. I was thrilled that 23 of us from Zest completed the Manchester Marathon in April to raise funds for the BHF”

Steve Morgan, P&A Group Managing Director, who ran the marathon wearing the British Heart Foundation mascot suit, Mr Hearty

In addition, Steve, as part of a fundraising team, who like him are former regional and international rugby players, recently supported My Name’s Doddie Foundation whose vision is: A World Free of MND, raising over £28,500 for motor neurone research in an epic, Doddie Cup 500 challenge, cycling from Murrayfield in Scotland to the Principality Stadium in Cardiff.

Latterly, Steve has along with fellow fundraisers for motor neurone disease research, joined forces to support MND sufferer Ian Flatt as he and his team took on Snowdon to raise further funds.

How to donate

To donate to the company’s British Heart Foundation fundraising, please visit www.p-a-group.com/charity or to donate to My Name’s Doddie Foundation please visit www.myname5doddie.co.uk.


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