Zest ‘Wows’ Customers Old And New With 2024 Collection
Timber garden furniture, GYO and decorative structure specialist, Zest had a great time at Four Oaks, showcasing its new 2024 products and its latest customer support package. Positioned as a leader in ecologically sustainable outdoor living and offering one of the widest ranges of stylish, natural timber products on the market, Zest welcomed customers old and new to its stand.
Zest’s new range, all designed in house, focused on relaxation, entertainment and being at one with nature. There was also a strong environmental emphasis including the development of existing products to enable greener packaging and transportation.
New products include the Terraza Outdoor Kitchen, complementing the popular, Garden Pizza Oven Table and award winning, Zest Garden Bar and Two Stool Set, launched to consumers this spring. There are two space-saving timber greenhouses, both sturdy, stylish and with loads of functionality for GYO enthusiasts. Another new product in the GYO range is the Zest Eco Hive Composter, shaped to resemble a traditional beehive, and for consumers who want to relax, the new Zest Stirling Arbour is perfect.
The Zest collection is made from sustainable slow-grown softwood sourced from PEFC certified (PEFC/16-37-1490) forests. Zest’s product design is based on DFMA (design for manufacturing and assembly) principles, meaning that manufacturing, packaging and transportation are optimised for sustainability.
New for this year in terms of marketing support is an indoor display package including handy ‘how to style’ videos. And alongside its expanding library of lifestyle images, video and point of sale, Zest is launching an augmented reality function which enables consumers to view selected virtual product in their own gardens using smartphone technology. It is also supporting stockists with national consumer marketing campaigns in popular garden and lifestyle magazines.
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