New Brand, New Products, New Vision! New Zest Unveiled at Glee

Timber garden furniture, grow your own and decorative garden structure specialist, Zest, is using Glee (stand number #20D30-E31) to launch its new branding, new vision, and new products to retail customers and prospects.

Now branded as Zest, the company will be unveiling its consumer-facing new positioning: Zest Outdoor Living – The Natural Choice, alongside a new trade and consumer website, and a collection of innovative on-trend new products.

The stand will also feature top sellers and award winners from the existing range, plus strong communication of Zest’s commitment to sustainability.

Significant investment in product design

Zest has invested significantly in its innovative in-house product design team and facilities during the last year, as well as in its marketing collateral and customer support. Product development includes the new Freya contemporary garden dining and seat range, attractive bench seating and exciting new planters, as well as a stunning on trend garden bar and two stool set, a garden pizza oven table and innovative keep safe parcel storage.

The team has also created and designed all visuals and will build the stand itself, while sister company, The Woodworks Garden Centre in Mold, North Wales will supply the planted floral displays.

Commitment to sustainability

A key theme of the Zest stand for Glee 2022 will be the company’s commitment to sustainability, with ethical sourcing and environmental responsibility shaping an environmental policy covering not only products and packaging, but also operational and transportation processes.

The product range is all handcrafted from slow-grown softwood, sourced from responsibly managed Forestry Stewardship Council® (FSC®- C114990) forests, and the company, together with its main supply partners in Eastern Europe, is dedicated to re-planting and nurturing woodland habitat in Europe and the UK.

Zest is equally committed to recycling of and reusability of all packaging, with minimization of single-use plastic, the top priority. While the company reconfigures its ‘treesaver’ pallets, timber offcuts are utilised to power the five biomass boilers which heat all Zest offices and warehouses. Every suitable roof has solar panels installed and rainwater is reused, wherever possible.

Using DFMA (design for manufacturing and assembly) principles, Zest ensures that all transportation, for importing and stockist deliveries, carries the maximum number of products for the available space in the most space-efficient packing configurations. With all loads full to capacity whenever possible, the number of overall miles of road freight is substantially reduced.

Head of Commercial Development, Simon Davison commented: